Most businesses understand the value of having a good marketing strategy. Then why are there so many businesses who aren’t marketing their products or services to the best of their ability? The answer can often be found in whether or not they practice these successful marketing habits.

Sure, marketing requires some time and money, but more than anything it requires discipline! Here are the most successful marketing habits every business should have. Are you using these to give your business a competitive edge?

Build a strong, cohesive brand

First and foremost, businesses know they need to focus on building a strong and cohesive brand. All of their marketing materials, from their website and social media profiles to their printed materials and email signature, reflect this brand. They look for every opportunity to use their logo and colors so that their target audience begins to recognize them.

Know your target audience

Speaking of target audience, successful businesses know exactly who they are! They know their demographics and geographic location. Most importantly, they’re realistic with who their target audience really is. Trying to appeal to an audience that is too big, or too small will take away from your marketing efforts.

And know what motivates them

When you know your target audience, you should also know what motivates them to buy. Do they respond to urgency, fear, excitement or something else? Your approach should match this motivation. It’s also important to keep a pulse on trends. Especially if you’re appealing to a younger crowd, their likes and motivations are constantly changing.

Set goals

We all know we need to set goals, yet so often we fail to do so. The same can be said of businesses and their marketing habits. You should be taking a critical look at your marketing goals, both short-term and long-term on a quarterly basis at least.

Have a plan

Once you’ve set goals, you need a plan to achieve them. Successful businesses breakdown the exact tactics they will use to accomplish their goals and set a deadline for implementing them.

Measure and track results

If you’re not sure if your marketing efforts are working, it’s likely because you’re not appropriate tracking them. Successful businesses make it a habit to review and analyze their marketing efforts on a regular basis. This also gives them the opportunity to pivot and adjust their efforts before they dump any more money into something that isn’t working.

Seek the help of an expert

Finally and most importantly, successful businesses know when they need to call in an expert. Whether this is the help of a business coach, advertising agency or public relations consultant, you can save yourself a lot of wasted time and money by going straight to an expert. Outsourcing some of your marketing efforts allows you to focus on what you do best – running your business!

What are other marketing habits are critical for businesses to have? Share your thoughts by leaving a comment!