Articles – Page 6 – Mid-Atlantic Media Hub

14Aug

14 Aug 2017

6 Risks of Implementing Your Own Advertising Strategy

There is risk and reward to pretty much every scenario in life. While there can certainly be benefits to managing your business’s advertising strategy in-house, there are also risks that can have significant, negative impact on your efforts. Here are six risks you will want to weigh carefully when making the decision to manage your […]

10Jul

10 Jul 2017

5 Signs Your Advertising Strategy Isn’t Working

Advertising

Whether your business has been advertising for years or you’ve just recently started, you may not be getting the results you want due to an ineffective strategy. Advertising is never “set it and forget it.” It is constantly evolving, which is why your strategy needs to be constantly evolving too. If it’s been a while […]

12Jun

12 Jun 2017

What Nielsen Ratings Tell Us and Why It Matters

Advertising, Marketing

If you’re ever heard of Nielsen ratings, it’s likely because of one of three reasons: you work in radio or television, you advertise on radio or television or you’ve been selected to participate in a Nielsen study. But even if you’ve heard of Nielsen ratings before, you may not fully understand what information they collect […]

10May

10 May 2017

How Your Marketing Team Benefits from Using an Advertising Agency

Advertising, Marketing

Most small businesses don’t have the benefit of having an in-house marketing team to handle the planning, purchasing and execution of their advertising strategy. But even for the businesses who do, there are still some solid benefits to working with an advertising agency, rather than trying to tackle this all on your own. Take a […]

06Apr

6 Apr 2017

Does My Business Need Public Relations?

Public Relations

It’s a common concern for many growing businesses. At what point should I invest in Public Relations to increase awareness? Businesses of all sizes and industries can reap the benefits of earned media (i.e. Public Relations) by building these tactics into their overall marketing plan. Let’s take a look at a couple critical questions you […]

17Mar

17 Mar 2017

How Working with an Advertising Agency Saves You Money

Advertising

So often when people hear the word “agency” and they associate it with a lot of overhead and a big price tag. However, particularly when it comes to working with an advertising agency, this couldn’t be further from the truth. If you’re working with the right professionals, the experience, strategy and transparency offered through an […]

08Feb

8 Feb 2017

How to Refresh Your Brand

Marketing

After you have been in business long enough, there will come a time where the brand that accurately represented your company’s vision and mission in the beginning now feels a little outdated and off-focus. Often, businesses will make the mistake of thinking they need to scrap their entire brand identity and start new to gain […]

06Jan

6 Jan 2017

10 Biggest Mistakes People Make with Their Advertising Budget

Advertising

It’s a new year and a fresh start for your business. This is the prime time to hit the ground running with an effective advertising strategy, backed by an appropriate budget. Unfortunately, it can be easy to get trapped in some common mistakes when it comes to setting your advertising budget. Here is a list […]

08Dec

8 Dec 2016

New Advertising Trends to Expect in 2017

Advertising

With just a few weeks left in 2016, it’s time we turn our focus toward the New Year and the new trends we expect to see in advertising. Technology is progressing faster than ever and over the next 12 months we are sure to see new advancements that will forever change the advertising industry. So […]

31Oct

31 Oct 2016

How Advertising, Marketing and Public Relations Work Together

Advertising, Marketing, Public Relations

The terms advertising, marketing and public relations are often confused and used interchangeable. Sure, they all fall under the umbrella of communications and branding, but they each serve a very unique purpose. Most importantly, they build upon one another. Dumping all of your budget into just advertising or just public relations is putting all your […]