Articles from the Hub
We’re passionate about sharing our expertise and experience. Enjoy browsing our archive!
05Jun
5 Jun 2018
How Should My Advertising Strategy Change in the Summer?
How does your mindset change from winter to summer? Think about what you want and need most during the cold and snowy winter months. What is relevant to you? What draws your attention and makes you say “I want that now!”? Now compare this to the warm and sunny summer months. How do your wants […]
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08May
8 May 2018
How Much Does it Cost to Run a Television Ad?
There are many myths and misconceptions surrounding television advertising. Foremost, people assume it’s only for the “big brands” or businesses who are willing to spent the majority of their advertising budget on a single commercial. Neither of these assumptions are fully accurate. Just as with any type of advertising, you can really scale your strategy […]
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05Apr
5 Apr 2018
The Do’s and Don’ts of Digital Advertising
With the explosion of digital advertising in recent years, and the ever-changing technology that supports it, you may find it challenging to navigate the vast landscape of placing digital advertisements to grow your business. Some of the most common questions we get asked are “How long do I need to run an ad for it […]
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12Mar
12 Mar 2018
How Can I Maximize My Marketing Budget?
No matter the size or industry of your business, we can all relate to one common theme: the constant struggle to stretch our marketing/advertising budget to get more bang for the buck. There’s no silver bullet that will instantly solve this problem; however, there are some key things you can and should be doing to […]
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05Feb
5 Feb 2018
How Do I Reach the Right People With My Advertising?
Running an advertising campaign is no silver bullet that guarantees your efforts will result in more sales. Your messaging, timing and placement will determine most of your advertisement’s success. If you’re not seeing results from your current advertising efforts, it’s likely because you’re not reaching the right people or you’re not inspiring them to take […]
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03Jan
3 Jan 2018
How Do I Know Which Media is Right for My Business?
When developing an advertising strategy for your business, it can be challenging to navigate the many different types of media you can use to promote your message. Among the major types of advertising – television, radio, out of home, digital and social media – each has a unique set of pros and cons you must […]
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11Dec
11 Dec 2017
Does My Marketing Budget Match My Business Goals?
Many business make the mistake of establishing a marketing budget based solely upon what they think the business can afford to spend at that time. While this is one important factor, it’s critical to also consider your business model and goals for growth. If your marketing budget does not align with your business’s goals, you […]
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09Nov
9 Nov 2017
5 Ways to Revamp Your Advertising Strategy for the Holidays
The holidays will soon be upon us and from all angles we will be bombarded with holiday advertisements promising things like “rock bottom prices” and “the best deal ever offered in history.” The hype, and chaos, surrounding these door buster deals can be overwhelming to say the least. So how can you make sure your […]
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06Oct
6 Oct 2017
How to Tell If Your Advertising Strategy is Outdated
Virtually everything in life ages and your advertising strategy is no exception. If you’re merely copying and recreating the exact same advertising strategy year after year for your business, it’s likely you’ve seen a steep decline in results. Even if you rework your strategy each year, it still may be outdated due to the technology […]
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12Sep
12 Sep 2017
How to Make Your Advertising Campaign Memorable
Everywhere you turn you see another advertisement vying for your attention. It seems as though the onslaught of brands and businesses telling you to look here, do this and believe that is never-ending. If you are among the millions of businesses trying to compete in the mass media market, you can only make an impact […]
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