Articles – Mid-Atlantic Media Hub

13Oct

13 Oct 2021

The Importance of Staying Objective in Your Advertising Strategy

We all have personal preferences. And these personal preferences can become very challenging to separate from the professional world where business owners need to back objective decisions, particularly about their advertising strategy. In many instances, the people running a business may fit the demographic and share similar interests to that of their target audience. But […]

21Sep

21 Sep 2021

Media Spotlight: Susan Bryant of Oaktree Outdoor Advertising

Media Spotlight

If there’s one thing we enjoy more than helping businesses cultivate and grow an impactful brand, it’s forging media relationships that help keep us at the top of our game. Mid-Atlantic Media Hub takes a lot of pride in our professional relationships because these are what enable us to effectively serve our clients with cost-efficient […]

10Aug

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Your Quick Guide to Social Media Advertising Features & Restrictions

Advertising, Social Media

Your Quick Guide to Social Media Advertising Features & Restrictions Social media advertising is a whole new avenue for the advertising industry. Businesses are finding valuable and cost-effective ways to incorporate social media advertising into their overall strategies. As much as this has brought an incredible amount of opportunity and advantages to the advertising world, […]

07Jul

7 Jul 2021

Rebuilding your media strategy? Here’s where to begin!

About Us, Advertising, Marketing

Every business, regardless of size, age, or industry, needs to pay close attention to the effectiveness and appropriateness of its media strategy. Here’s a question to ask yourself right now. If you were to start your business again today, what about your media strategy would you want to be different than what it currently is […]

02Jun

How Co-Op Funds Can Extend the Scope of Your Advertising

Advertising, Marketing

Co–op advertising is most commonly an agreement between a manufacturer and a retailer to share advertising costs. Both parties stand to benefit from a certain product being sold, therefore it’s smart to work together to grow the impact of their advertising on a local level. Take this as an example. A company that makes tires […]

04May

4 May 2021

What it’s like working with the Media Hub: Jamie’s Story

About Us, Advertising, Marketing

Jamie Vranich has been an integral part of the Media Hub team since its early beginning. As she celebrates her seven (7!) year work anniversary this year, we wanted to allow Jamie to tell her story about how she came to work in the media buying industry, and to learn more about the passion that […]

08Apr

The Importance of Brand Safety in Digital Advertising

Advertising, Marketing

What exactly is brand safety? And why is it important for businesses to take this into consideration when they are placing digital advertisements on the internet? If these are the questions you have on your mind right now, whether you’re a business owner, marketing professional, or media buyer, it’s critical to be aware of where […]

04Mar

4 Mar 2021

2020 Home Builders Association Parade of Homes: The Launch of a Successful Virtual Event

Advertising, Case Study, Event Promotion, Public Relations

Project Scope 2020 posed to be a challenging year for every industry hoping to host an in-person event. Nearly everything was either cancelled or forced to adjust to a virtual method, which wasn’t always ideal. For the Home Builders Association of Metropolitan Harrisburg, the annual Parade of Homes event made the decision to host its […]

22Feb

How Your Brand Impacts Efficient Recruitment

Marketing

How Your Brand Impacts Efficient Recruitment Your brand impacts all areas of your organization. From company culture and the talent you attract, to the quality of your work and customer service. Your brand also impacts your ability to recruit top talent. Think about it. Just as much as you want to hire the best employee […]

09Feb

9 Feb 2021

How to Track the Effectiveness of Your Advertising

Advertising

Businesses invest a lot into their advertising strategy. If you didn’t care about this portion of your budget or expect it to deliver results, you wouldn’t invest in it to begin with. This is why it’s so important to understand the various ways in which you can track the effectiveness of your paid media placements, […]